With each new "pink ribbon-themed" card or account opened, Bank of America will make a donation to Komen for the Cure and will contribute an additional percentage of each subsequent purchase a consumer makes. For each new credit card, Komen for the Cure will receive a minimum of $3 and a minimum of 20 cents for every $100 in purchases. New BofA checking accounts or check cards will also contribute $2 each to Komen and 10 cents for every $100 in purchases made with the check card. Bank of America pledged between $1,950,000 and $2,700,000 to Komen by 2011.
Katrina McGhee, vice president, global partnerships, for Komen, said the partnership will strengthen the fight against breast cancer by raising awareness as well as funds for research and community funds. "This new partnership represents a great opportunity for the breast cancer movement," said McGhee.
Consumers can sign up for Komen cards or accounts at any BofA location or at certain Komen events, such as the Susan G. Komen Race for the Cure, which the bank is also sponsoring for the first time.
"We are very excited to have the Susan G. Komen for the Cure partnership and the availability of their branded financial services products through Bank of America," said Mike Simpson, affinity management executive for Bank of America. "Their mission touches many lives and continues to have a great impact with the efforts to find a cure for breast cancer."
The Susan G. Komen Foundation arose from a promise to fight breast cancer that founder Nancy G. Brinker made to her dying sister, who would serve as Komen's namesake. Since 1982, Komen for the Cure has raised $1.3 billion for research, education and health services and with more than 100,000 volunteers in 125 locations, is the world's largest breast cancer charity.
